Services – Samiir Halady


Strategy Formulation

Online Strategy

It all starts from the Business Objective. Then we do a research on where we stand and what needs to be done to meet the stated Business Objectives

This would normally be a combination of our Sub Services

Website Content & Feature Strategy

Users visit websites with a Task in mind. Effective Website Design involves creating an User Interface (UI) that helps the user complete the tasks with the least Effort. This service involves drawing up a list of all content and features that would be there on the website, the Information Architecture as well as Wireframes of few important pages of the website to ensure optimum usability


Today most Users access the websites for specific tasks using Search Engines. Understanding of keywords used and linking relevant keywords with each webpage is the first part of this activity. Further this involves On-Page and Off-Page Optimisation

Seach Engine Optimisation (SEO) is a continuous process that aids in improving search results for our website given specific keywords

Search Engine Marketing (SEM) involves a process of bidding and placing ads on search results page for specific keywords

Social Media

Today Social Media is an important cog in the wheel of Digital Marketing. A combination of Social Networking Websites are used to maximise impact for the brand. The choice of this combination is a Strategic Process and needs understanding of what Target Groups consume what kind of Information on what kind of Website

Formulation of a Combination of Websites to be used goes hand in hand with Content Strategy


Data Drives Business. It is imperative that we understand and analyse data to keep making continuous improvements in our Business. This could be Web Analytics Data or Sales Data or any other data related to a Business Process


We are happy to work with any agency engaged by the brand in guiding the whole Stategy Execution Part. We also have a few other partners known to us and are happy to introduce depending on the specific Business Objective and Requirement

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