Digital Vs Conventional Marketing

Digital Vs Conventional Marketing

Digital

  • Many to Many Communication
  • Conversations
  • All kinds of Media can be
    used (Text, Graphic, Video)
  • Target Accurate Segments
Conventional

Conventional

  • One to Many Communication
  • Monologue
  • Limited use of media
  • Targeting niche segments
    difficult

Marketing Communications is the Process
of having Effective Conversations with
Customers that Lead to Fulfilment of Business Goals

Marketing Communications is the Process

Piecemeal Approach

  • All components of a Digital Marketing Strategy are not aligned
  • There is no BIG IDEA around which the communication is centred
  • The whole activity will not be able to communicate Effectively
  • Conversations with customer will not be effective and therefore Brand Engagement will be poor
  • Causing Poor Brand Recall and Positive perception about the brand
  • The Wheel will not Move Ahead

Wheel of Marketing Communication

Piecemeal Approach
wheel-marketing-communication
Conversations

Conversations

Customer

Customer

All Communication centred around BIG IDEA

Spokes of the Digital Communication Wheel Aligned to each other and in right proportion (In Balance)

Conversing with Customer Leads and Additional Business